2014 A further cosmetic milestone based on natural snail slime: the innovative and highly effective HELIX ASPERSA care series.

In 1926 the birth of the cosmetics line ROSA GRAF was held in Leipzig. Sale of the first products in the beauty salon of the eponymous beauty pioneer. From 1928 also specialist cosmetics were supplied, first in the circle and later then until the outbreak of the Second World War nationwide. In 1943, the cosmetics laboratory and the institute were destroyed by bombing. After the Second World War, relocation to Hanover and new business founding.

In 1971 the company was sold to Volker Heitland and Laszlo Petre. International company orientation and development of cosmetic innovations such as soluble collagen and separately liposomated light protection filters.


On 5 November 2015     Mourning for Laszlo Petre.
The co-founder of Heitland and Petre International GmbH dies at the age of 92 years.





2016 ROSA GRAF celebrates it's 90th birthday!

On the occasion of the anniversary the company presents the Perfect Boost Hyaluronic Cream. Effective active ingredients pave the way for a new era of anti-aging care:

The exclusive combination of three types of hyaluronic acid, enriched with pleated peptides, distinguish the new and unique daily care.

Since 1978, Heitland & Petre International GmbH has been based in Celle, in the Lüneburger Heide. The specialist cosmetician program developed by Heitland and Petre is constantly being further developed and optimized.

Heitland & Petre International GmbH has been cooperating closely with the Institute for Marine Biotechnology (IMAP) at the University of Greifswald for many years. Among other things, "prophylaxis" products were developed to prevent the infection with MRSA (multi directional pathogens).



In 2006 Volker Heitland withdrew from the operating business. Since then, the company has been run by his wife Heike Heitland and the next generation is already actively involved in the company with Janine and Moritz Heitland.